Skip to content

Design Quote by Jakob Nielsen

“Designers are not users.” quote by Jakob Nielsen
Download Open image
“Designers are not users.”

Jakob Nielsen

About This Quote

Source Book: "Designing Web Usability", 1999

Designers create products, but they are not the end users; empathy is required.

In simple terms: Designers are not the users.

Key Takeaway

Design with real users in mind.

Themes

usability design thinking empathy user‑centered design product development

Mood

critical analytical

Type

instructional practical

When to use this quote

  • website redesign
  • app development
  • hardware interfaces
  • service design
  • marketing materials

Key Concepts

human‑computer interaction cognitive ergonomics

Questions to Reflect On

  • How can you involve users early?
  • What biases might you hold?
A Different Perspective

Designers may overlook diverse user needs.

2.3 out of 5 (4 ratings)

More by Jakob Nielsen

Explore all 42 Jakob Nielsen quotes

More Design quotes

Browse all 5,397 Design quotes