Design Quote by Jakob Nielsen
“Designers are not users.”
About This Quote
Source Book: "Designing Web Usability", 1999
Designers create products, but they are not the end users; empathy is required.
In simple terms: Designers are not the users.
Design with real users in mind.
Themes
Mood
Type
When to use this quote
- website redesign
- app development
- hardware interfaces
- service design
- marketing materials
Key Concepts
Questions to Reflect On
- How can you involve users early?
- What biases might you hold?
Designers may overlook diverse user needs.