Advertising Quote by J Walter Thompson
“Advertising is a non-moral force, like electricity, which not only illuminates but electrocutes. Its worth to civilization depends upon how it is used.”
About This Quote
He likens advertising to electricity: a powerful tool that can enlighten or harm, depending on its use.
In simple terms: Advertising is a neutral tool that can help or hurt.
Key Takeaway
Use advertising responsibly.
Themes
media
ethics
influence
Mood
thoughtful
cautious
Type
philosophical
ethical
When to use this quote
- campaign design
- consumer protection
- regulation
Key Concepts
power
technology
impact
Questions to Reflect On
- Should advertising be regulated more strictly?
- What responsibilities do advertisers have?
A Different Perspective
Its moral value is not inherent.
