Business Quote by J Paul Austin
““it is embarrassing for Coca-Cola to be located in a city that refuses to honor its Nobel Prize winner. We are an international business. The Coca-Cola Company does not need Atlanta. You all need to decide whether Atlanta needs the Coca-Cola Company.””
About This Quote
Source Speech: Public statement, Coca-Cola, date unknown
A city that refuses to honor a Nobel laureate should reconsider hosting an international corporation like Coca-Cola
In simple terms: Cities must respect honored citizens to retain global businesses
Consider the mutual respect between city and corporation
Themes
Mood
Type
When to use this quote
- city branding
- corporate location decisions
- public relations
- community activism
Key Concepts
Questions to Reflect On
- What responsibilities do cities have to global brands?
- How should businesses respond to local controversies?
Cities may have other priorities beyond honoring individuals