America Quote by Iris Apfel
“In America, it has been proven that the bulk of spending money is in the hands of women between 60 and 80, so it's so stupid. The people who do have the time and money to shop are either retired or empty-nesters.”
About This Quote
Women aged 60‑80 dominate consumer spending, highlighting a demographic with both time and resources for shopping.
In simple terms: Older women control most spending.
Key Takeaway
Target marketing to older women.
Themes
consumer behavior
demographics
spending power
Mood
pragmatic
analytical
Type
observational
commercial
When to use this quote
- retail strategy
- financial planning
- marketing campaigns
Key Concepts
economic influence
aging population
Questions to Reflect On
- How can brands engage younger shoppers?
- What drives older women's spending choices?
A Different Perspective
Assumes all older women have disposable income; may overlook younger consumers.
![“I'll smoke, I'll cough, I'll get the tumors, I'll die, deal? Thank you America. [salutes]” quote by Bill Hicks](https://sms4smile.com/quotes/img-quotes/3d2/bill-hicks-970_america_i-ll-smoke-i-ll-cough-i-ll-get-the-tumor_655.jpg)
