““Even though common sense would suggest that we should feel most happy if we experience the maximum amount of intense positive affect and not very frequent negative affect, research demonstrates that this is not the case. The research shows that, while it is very important to experience positive affect often, intense positive affect is not necessary for well-being. It appears that intense positive emotions usually come at a price, as they are often followed by periods of low affect. Also, they can negatively affect the evaluation of subsequent (usually less intense) positive experiences (Diener et al., 1991).””