Behinds Quote by Herbert Schiller
“Behind all the hype shaping the electronic highway are corporate interests. These huge companies are doing the most natural thing in the world to them; following their own corporate interest.”
About This Quote
Source Book: Communication and Cultural Domination by Herbert Schiller, 1972
Corporate power shapes media narratives to serve profit, often at public expense.
In simple terms: Big companies control media for their own gain.
Critically evaluate media sources.
Themes
Mood
Type
When to use this quote
- news consumption
- advertising
- policy debates
- education curricula
Key Concepts
Questions to Reflect On
- Who benefits from current media structures?
- How can individuals support independent voices?
Alternative media may lack resources for wide reach.