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Behinds Quote by Herbert Schiller

“Behind all the hype shaping the electronic highway are corporate interests. These huge companies are doing the most natural thing in the world to them; following their own corporate interest.” quote by Herbert Schiller
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“Behind all the hype shaping the electronic highway are corporate interests. These huge companies are doing the most natural thing in the world to them; following their own corporate interest.”

Herbert Schiller

About This Quote

Source Book: Communication and Cultural Domination by Herbert Schiller, 1972

Corporate power shapes media narratives to serve profit, often at public expense.

In simple terms: Big companies control media for their own gain.

Key Takeaway

Critically evaluate media sources.

Themes

media power capitalism influence

Mood

skeptical concerned

Type

political analytical

When to use this quote

  • news consumption
  • advertising
  • policy debates
  • education curricula

Key Concepts

propaganda media ownership public sphere

Questions to Reflect On

  • Who benefits from current media structures?
  • How can individuals support independent voices?
A Different Perspective

Alternative media may lack resources for wide reach.

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