Cat Quote by Henry Blodget
“Successful publication is all about the mix. What Buzzfeed discovered was that people like cat pictures. We can pretend to be embarrassed about that as a species, but it is actually a truth. So Buzzfeed publishes a lot of cat pictures. But they use the money from cat pictures to build an exceptional newsroom that publishes stories that far fewer people want to read, but it is very important journalism.”
About This Quote
Source Interview: Business Insights Podcast, 2023
Buzzfeed leverages popular content like cat pictures to fund serious journalism, balancing audience appeal with editorial mission.
In simple terms: Popular content funds quality journalism.
Key Takeaway
Use viral media to support important work.
Themes
media strategy
journalism
business model
audience engagement
Mood
analytical
pragmatic
Type
strategic
observational
When to use this quote
- media planning
- newsroom budgeting
- brand building
Key Concepts
content monetization
public interest
digital platforms
Questions to Reflect On
- How can you maintain credibility while using clickbait?
- What ethical lines exist in content funding?
A Different Perspective
Relying on low‑brow content may dilute brand perception.
