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Cat Quote by Henry Blodget

“Wrapping rubber bands around a watermelon is not journalism. It is entertainment. But the key to success in media has always been a broad mix of serious reporting and entertainment. The New York Times does not make its money on reports about Iraq and Syria. It makes money on its gardening section…” quote by Henry Blodget
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“Wrapping rubber bands around a watermelon is not journalism. It is entertainment. But the key to success in media has always been a broad mix of serious reporting and entertainment. The New York Times does not make its money on reports about Iraq and Syria. It makes money on its gardening section, food and, yes, stories about cats. "The Today Show" is a very successful program because it is a mix of the celebrity chef and the crazy pet who does the rolls and serious news and interviews.”

Henry Blodget

About This Quote

Success in media hinges on blending serious reporting with entertaining content to attract audiences and revenue.

In simple terms: Media works by mixing news and fun.

Key Takeaway

Combine depth with appeal.

Themes

media strategy entertainment journalism revenue audience engagement

Mood

engaging pragmatic critical

Type

advice strategic

When to use this quote

  • newspaper publishing
  • TV programming
  • online platforms
  • advertising
  • public relations

Key Concepts

content diversification attention economy brand building

Questions to Reflect On

  • How do you decide the right mix of news and entertainment?
  • What risks arise when profit drives content choices?
A Different Perspective

Balancing seriousness and spectacle can dilute journalistic integrity.

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