Communication Quote by Helio Fred Garcia
““Effective communication is shaped by human nature and is subject to the complexities, inconsistencies, and particularities which characterize human behavior. Since communication is intended to change the way people think and feel and what they understand, know, and do, it will invariably be shaped by human emotions.””
About This Quote
Source Speech: Keynote on Communication Strategy, 2018
Human communication is shaped by emotions and the complexities of human behavior, influencing how messages change thoughts, feelings, and actions.
In simple terms: Communication is driven by human emotions and behavioral quirks.
Consider emotions when crafting messages.
Themes
Mood
Type
When to use this quote
- marketing campaigns
- leadership speeches
- conflict resolution
- education
- public relations
Key Concepts
Questions to Reflect On
- What emotional triggers affect your audience?
- How can you align message intent with emotional reception?
Emotions can distort intended messages, leading to misinterpretation.