Better Quote by Guy Kawasaki
“Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.”
About This Quote
Source Book: The Art of the Start 2.0, 2015
Innovation cycles demand creating, selling, improving, and eventually superseding previous products to stay ahead.
In simple terms: Create, sell, improve, then outdo yourself.
Key Takeaway
Continuously innovate and replace.
Themes
innovation
product lifecycle
competition
entrepreneurship
growth
Mood
strategic
pragmatic
forward‑looking
Type
business advice
process
philosophical
When to use this quote
- startup launches
- product updates
- market competition
- R&D cycles
Key Concepts
disruptive innovation
market dynamics
strategic planning
Questions to Reflect On
- When should you stop improving a product?
- How do you decide what to obsolete?
A Different Perspective
Constant change can cause instability and resource strain.
