Bad Quote by Guy Kawasaki

Like any big company, they've got a brand name, and they've got to keep extending it. Because the reality is, there's not a whole…

— John Tinker

Not only is a good name catchy and memorable, it should help people understand what your business does. If your name reflects your products…

— Lori Greiner

Company names without clear pronunciation or spelling won't last.

— David Rusenko

Look at Google. They are re-organizing their businesses ,even renaming it with Alphabet, so they can be bolder and make strategic mistakes and then…

— Kabir Sehgal

When I was starting out, I thought about how the Internet is global and that we should have a global name, a name that's…

— Jack Ma

I'm a big believer that it doesn't matter what you call your company, nobody ever notices.

— Matthew Vaughn

We built Zoom for the business customers.

— Eric Yuan

I think we've seen a lot of examples of giving a name its own definition in the dot-com world. Amazon, Google, Yahoo - these…

— David Carson

“Companies with pronounceable names do better than others for the first week after the stock is issued,”

— Daniel Kahneman

Company naming is a key part of the branding process, but it's subject to contrasting tastes and an illiquid domain name market that results…

— David Cohen

You can always tell that an organization is on the skids when it changes its name, and pays a lot of money for consultants…

— Anonymous

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

— Graydon Carter