Brands Quote by Greg Thain
““P&G excel at proactively managing their product ranges, as they have a history of divesting commodity-type brands, like Crisco and Oxydol, brands they owned for a century, while purchasing ones that are larger, have greater scope for innovation and a proven ability to sustain price premiums, such as Gillette, Clairol and Duracell.””
About This Quote
The company focuses on shedding low‑margin, commodity brands and acquiring larger, innovative brands that can command premium prices.
In simple terms: P&G sells low‑margin brands and buys premium ones.
Key Takeaway
Prioritize high‑value, innovative products.
Themes
strategy
brand management
innovation
premium pricing
Mood
analytical
strategic
Type
business
corporate
When to use this quote
- corporate restructuring
- M&A
- product line decisions
- market expansion
Key Concepts
portfolio optimization
market positioning
brand equity
Questions to Reflect On
- How do you assess a brand’s premium potential?
- What risks exist in focusing only on high‑margin brands?
A Different Perspective
Divesting may reduce short‑term revenue; risk of overpaying for acquisitions.
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