Staying power Quote by Greg Thain
““It is easy, however, to miscalculate the staying power of one’s adversaries. Price wars drag on long and painfully, especially when the players have backers with deep pockets, for example PepsiCo’s Frito-Lay versus Anheuser-Busch’s Eagle Snacks in the US snacks market, a war that waged for over a decade with no one emerging as the winner.””