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Profits Quote by Michael E. Porter

“Rivalry is especially destructive to profitability if it gravitates solely to price because price competition transfers profits directly from an industry to its customers. P.32” quote by Michael E. Porter
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““Rivalry is especially destructive to profitability if it gravitates solely to price because price competition transfers profits directly from an industry to its customers. P.32””

Michael E. Porter

About This Quote

Source Book: Competitive Strategy, 1980

Price wars erode profits, shifting gains from firms to consumers.

In simple terms: Competing on price hurts profitability.

Key Takeaway

Focus on value rather than price.

Themes

economics competition profitability strategy

Mood

analytical serious

Type

business strategic

When to use this quote

  • pricing strategy
  • product differentiation
  • market entry

Key Concepts

price elasticity market dynamics

Questions to Reflect On

  • How can firms compete without lowering prices?
  • What alternatives to price wars exist?
A Different Perspective

Price competition can trigger a race to the bottom.

2.8 out of 5 (3 ratings)

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