Profits Quote by Michael E. Porter
““Rivalry is especially destructive to profitability if it gravitates solely to price because price competition transfers profits directly from an industry to its customers. P.32””
About This Quote
Source Book: Competitive Strategy, 1980
Price wars erode profits, shifting gains from firms to consumers.
In simple terms: Competing on price hurts profitability.
Focus on value rather than price.
Themes
Mood
Type
When to use this quote
- pricing strategy
- product differentiation
- market entry
Key Concepts
Questions to Reflect On
- How can firms compete without lowering prices?
- What alternatives to price wars exist?
Price competition can trigger a race to the bottom.