Business Quote by Grant Fairley
“E-commerce businesses, even e-commerce specialists, have yet to realize that the WWW is first and foremost an emotional experience. Few websites reflect this important priority.”
About This Quote
Source Article: “The Emotional Web”, 2019
E‑commerce should prioritize emotional experience; many sites neglect this.
In simple terms: Online shops need emotion.
Key Takeaway
Design for emotional impact.
Themes
e‑commerce
emotion
design
Mood
analytical
insightful
Type
marketing
design
When to use this quote
- Website design
- branding
- customer journey
- marketing strategy
Key Concepts
User experience
psychology
Questions to Reflect On
- How can emotion be measured online?
- What balance between function and feeling?
A Different Perspective
Emotion alone may not drive sales.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)