Business Quote by Ginni Rometty
“Whatever business you're in - it doesn't matter - it's going to commoditize over time. It's going to devalue. You've got to keep moving it to a higher value.”
About This Quote
Source Speech: Keynote at IBM Think, 2015
Businesses naturally become commoditized, losing distinct value; to stay profitable, continuously upgrade offerings to higher value propositions.
In simple terms: Businesses lose uniqueness over time; keep improving value.
Key Takeaway
Upgrade value continuously.
Themes
business strategy
value creation
innovation
competition
growth
Mood
strategic
forward‑looking
Type
motivational
inspirational
When to use this quote
- product development
- service enhancement
- pricing strategy
- market positioning
Key Concepts
commoditization
value chain
strategic renewal
Questions to Reflect On
- How can you add value without losing core identity?
- What risks arise when constantly shifting to higher value?
A Different Perspective
Higher value requires investment and may alienate existing customers.
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