Communication Quote by Gerard Hauser
““Rhetoric is communication that attempts to coordinate social action...Its goal is to influence human choices on specific matters that require immediate attention””
About This Quote
Rhetoric aims to shape collective behavior by persuading people about urgent issues.
In simple terms: Rhetoric tries to influence group actions on important topics.
Key Takeaway
Use persuasive communication to drive timely decisions.
Themes
communication
influence
social action
urgency
Mood
determined
strategic
Type
educational
inspirational
When to use this quote
- political campaigns
- crisis management
- marketing launches
- community organizing
Key Concepts
persuasion
public discourse
behavioral change
Questions to Reflect On
- How can you ensure credibility when persuading?
- What urgent issues need coordinated action now?
A Different Perspective
Persuasion can be ignored if audiences distrust the source.
![“The most characteristic concern of rhetoric [is] the manipulation of men's beliefs for political ends…the basic function of rhetoric [is] the use of words by human agents to form attitudes or to induce actions in other human agents.” quote by Kenneth Burke](https://sms4smile.com/quotes/img-quotes/059/kenneth-burke-22616_action_the-most-characteristic-concern-of-rheto_169251.jpg)
