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Art Quote by Leonard Koren

“Whether it's trying to convince others that something is more true, more virtuous, or more desirable--all communication is rhetoric in action.” quote by Leonard Koren
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““Whether it's trying to convince others that something is more true, more virtuous, or more desirable--all communication is rhetoric in action.””

Leonard Koren

About This Quote

Source Book: The Rhetoric of Advertising, 1995

Communication always frames messages to persuade, shaping perception of truth, virtue, and desire.

In simple terms: All communication tries to persuade.

Key Takeaway

Recognize persuasive tactics in everyday discourse.

Themes

persuasion communication truth

Mood

critical analytical

Type

educational philosophical

When to use this quote

  • advertising
  • political speeches
  • personal arguments

Key Concepts

rhetoric social influence media literacy

Questions to Reflect On

  • How do you discern genuine information from persuasive framing?
  • When is rhetoric ethically acceptable?
A Different Perspective

Not all rhetoric is manipulative; some can be honest.

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