Art Quote by Leonard Koren
““Whether it's trying to convince others that something is more true, more virtuous, or more desirable--all communication is rhetoric in action.””
About This Quote
Source Book: The Rhetoric of Advertising, 1995
Communication always frames messages to persuade, shaping perception of truth, virtue, and desire.
In simple terms: All communication tries to persuade.
Recognize persuasive tactics in everyday discourse.
Themes
Mood
Type
When to use this quote
- advertising
- political speeches
- personal arguments
Key Concepts
Questions to Reflect On
- How do you discern genuine information from persuasive framing?
- When is rhetoric ethically acceptable?
Not all rhetoric is manipulative; some can be honest.