Any Quote by Aristotle

Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion.

— Aristotle

Thus rhetoric, it seems, is a producer of persuasion for belief, not for instruction in the matter of right and wrong ... And so…

— Plato

The duty of rhetoric is to deal with such matters as we deliberate upon without arts or systems to guide us, in the hearing…

— Aristotle

“Rhetoric is communication that attempts to coordinate social action...Its goal is to influence human choices on specific matters that require immediate attention”

— Gerard Hauser

The design of Rhetoric is to remove those Prejudices that lie in the way of Truth, to Reduce the Passions to the Government of…

— Mary Astell

Rhetoric is rooted in an essential function of language itself, a function that is wholly realistic and continually born anew: the use of language…

— Kenneth Burke

Rhetoric in serious discourses is like the flowers in corn; pleasing to those who come only for amusement, but prejudicial to him who would…

— Jonathan Swift

The most characteristic concern of rhetoric [is] the manipulation of men's beliefs for political ends....the basic function of rhetoric [is] the use of words…

— Kenneth Burke

Rhetoric is the counterpart of logic; since both are conversant with subjects of such a nature as it is the business of all to…

— Aristotle

I answer, Socrates, that rhetoric is the art of persuasion in courts of law and other assemblies, as I was just now saying, and…

— Gorgias

Rhetoric is the art of ruling the minds of men.

— Plato

Wherever there is persuasion, there is rhetoric, and wherever there is rhetoric, there is meaning.

— Kenneth Burke