Apple Quote by Gary Wolf
“Steve Jobs has been right twice. The first time we got Apple. The second time we got NeXT. The Macintosh ruled. NeXT tanked. Still, Jobs was right both times.”
About This Quote
Source Article: “The Two Times Steve Jobs Was Right” (2011)
Jobs made two successful strategic moves: founding Apple and acquiring NeXT, illustrating vision despite mixed outcomes.
In simple terms: Jobs succeeded twice with Apple and NeXT.
Key Takeaway
Recognize value in bold, iterative decisions.
Themes
innovation
leadership
risk
Mood
inspirational
reflective
Type
business
motivational
When to use this quote
- startup founding
- product pivots
- company turnarounds
Key Concepts
strategic foresight
entrepreneurship
Questions to Reflect On
- What can we learn from Jobs’ contrasting ventures?
- How to evaluate risk in innovation?
A Different Perspective
Success does not guarantee consistency.
![“The Canon AE1 - a fully manual camera. [My mother] had a 50mm, which is a standard lens, and then I got a 28mm. Then I started a little punk magazine, a zine, when I was 14 or 15 years old. I was shooting my friends skateboarding and it was the beginning of the Macintosh. We wouldn't do layouts on…” quote by Jeff Vespa](https://sms4smile.com/quotes/img-quotes/15e/jeff-vespa-25539_cameras_the-canon-ae1-a-fully-manual-camera-my-m_307429.jpg)
