Above average Quote by Gary Hamel
“Strategy is, above all else, the search for above average returns.”
About This Quote
Source Book: Competing for the Future, Gary Hamel, 1994
Strategic focus should be on seeking returns that exceed average expectations, driving superior performance.
In simple terms: Seek above‑average returns in strategy.
Key Takeaway
Prioritize high‑impact opportunities.
Themes
strategy
performance
innovation
Mood
analytical
motivational
Type
business
strategic
When to use this quote
- business planning
- investment decisions
- product development
Key Concepts
competitive advantage
risk management
Questions to Reflect On
- What risks are you willing to take?
- How do you measure “above average”?
A Different Perspective
High returns often involve higher risk.
