Back Quote by Fred DeLuca
“Back when we started, people didn't even know what a submarine sandwich was. The product was only sold in a few markets.”
About This Quote
Source Company history: Subway founding story, 1970s
Early on, the sandwich concept was unknown and limited to few markets.
In simple terms: The product was initially obscure.
Key Takeaway
Identify untapped markets early.
Themes
entrepreneurship
innovation
market entry
food industry
growth
Mood
strategic
optimistic
Type
business
motivational
When to use this quote
- launching new foods
- expanding retail presence
- marketing campaigns
Key Concepts
product diffusion
brand awareness
consumer education
Questions to Reflect On
- What strategies can introduce unknown products?
- How to scale from niche to mainstream?
A Different Perspective
Success requires overcoming consumer unfamiliarity.
