Business Quote by Ernest Bevin
“The first thing to decide before you walk into any negotiation is what to do if the other fellow says 'no'.”
About This Quote
Source Speech: Labour Conference, Ernest Bevin, 1945
Plan a response strategy before negotiations, especially for a 'no' reply.
In simple terms: Prepare for a 'no' in negotiations.
Anticipate objections and plan alternatives.
Themes
Mood
Type
When to use this quote
- business deals
- diplomatic talks
Key Concepts
Questions to Reflect On
- What is your fallback plan?
- How do you stay adaptable after a 'no'?
Over‑planning can hinder flexibility.