Advertising Quote by Eli Roth
“The censors were great. There's always back and forth. But it's 'Hostel 2', it's not 'Happy Feet 2'. Everybody knows what Hostel is and people that are going to see it are going for more of what they loved in the original. No one is accidentally going to walk into it, no parent is accidentally going to take their child, and we're not pretending what it is in the advertising. We're saying it's very violent, it's very scary and a continuation of the first one.”
About This Quote
Source Film: Hostel 2 (2007) – Horror sequel
The quote stresses honest marketing: clearly label intense content so audiences know what to expect and can choose accordingly.
In simple terms: Be truthful about a film’s tone and violence.
Advertise honestly to match audience expectations.
Themes
Mood
Type
When to use this quote
- movie promotion
- parental guidance
- film festivals
- cinema discussions
Key Concepts
Questions to Reflect On
- How does transparent advertising affect viewer satisfaction?
- Should horror films be marketed differently?
Some viewers may still be attracted despite warnings, limiting effectiveness.