Business Quote by E B White
“Another segment of society that has constructed a language of its own is business. ... [The businessman] is speaking a language that is familiar to him and dear to him. Its portentous nouns and verbs invest ordinary events with high adventure; the executive walks among ink erasers caparisoned like a knight. This we should be tolerant of--every man of spirit wants to ride a white horse. ... A good many of the special words of business seem designed more to express the user's dreams than to express his precise meaning.”
About This Quote
Source Essay: The Elements of Style, 1959
Business creates its own jargon, turning ordinary tasks into grand narratives that appeal to ego and ambition.
In simple terms: Business language inflates simple work into heroic tales.
Recognize and cut through the hype.
Themes
Mood
Type
When to use this quote
- corporate meetings
- marketing pitches
- negotiations
- team briefings
Key Concepts
Questions to Reflect On
- How does business jargon affect decision making?
- When does it become counterproductive?
The inflated language can obscure real issues and mislead stakeholders.