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Business Quote by E B White

“Another segment of society that has constructed a language of its own is business. ... [The businessman] is speaking a language that is familiar to him and dear to him. Its portentous nouns and verbs invest ordinary events with high adventure; the executive walks among ink erasers caparisoned like…” quote by E B White
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“Another segment of society that has constructed a language of its own is business. ... [The businessman] is speaking a language that is familiar to him and dear to him. Its portentous nouns and verbs invest ordinary events with high adventure; the executive walks among ink erasers caparisoned like a knight. This we should be tolerant of--every man of spirit wants to ride a white horse. ... A good many of the special words of business seem designed more to express the user's dreams than to express his precise meaning.”

E B White

About This Quote

Source Essay: The Elements of Style, 1959

Business creates its own jargon, turning ordinary tasks into grand narratives that appeal to ego and ambition.

In simple terms: Business language inflates simple work into heroic tales.

Key Takeaway

Recognize and cut through the hype.

Themes

communication power ego language culture

Mood

critical analytical

Type

observational critical

When to use this quote

  • corporate meetings
  • marketing pitches
  • negotiations
  • team briefings

Key Concepts

sociolinguistics branding symbolism

Questions to Reflect On

  • How does business jargon affect decision making?
  • When does it become counterproductive?
A Different Perspective

The inflated language can obscure real issues and mislead stakeholders.

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