Forward Quote by Drew Scott

I think brands should go back to being more specialised and focused on particular market segments. Sometimes the business you don’t do is more…

— Mark Price

As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try…

— Nirmalya Kumar

I don't think of myself as a brand. Branding to me feels like a position or identity that's frozen in time. I'm more interested…

— David Rockwell

I think a lot of what we want to do with both the product we're building and the brand is help people make better…

— Evan Sharp

I think the key is that you come out with products which are embracing and true to the brand.

— Henrik Fisker

A lot of people don't always know how successful our brand is and we don't ever talk about it. But it's exciting to see…

— Huda Kattan

Many brands have lost their way in the process of evolving from a small company to a much bigger corporation.

— Debbie Millman

Brands need to reinvent themselves from time to time to stay relevant.

— Stephen Covey

Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down.…

— Jim Mullen

The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable –…

— Scott Bedbury

As players, we're aware of how the value of brands that we endorse and work with can really grow.

— Austin Reaves

It's important to keep up the idea of the brand, even beyond sales.

— Ines de La Fressange