Engines Quote by Drayton Bird

This is the copywriters task: not to create mass desire — but to channel and direct it.

— Eugene Schwartz

“Copywriters are salespeople whose job is to convince people to buy products.”

— Robert W. Bly

Bob Bly is among the most accomplished self-employed copywriters in recent years.

— Steve Slaunwhite

In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers…

— David Ogilvy

Copywriters, journalists, mainstream authors, ghostwriters, bloggers and advertising creatives have as much right to think of themselves as good writers as academics, poets, or…

— Sara Sheridan

Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing.

— David Droga

The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response; they…

— David Ogilvy

“almost all copywriters these days write in a conversational manner.”

— Jason Goldberg

Splutter, splutter. Yes - we're off - we're rising. But why start off with an engine like that? But it smooths out now, like…

— Anne Morrow Lindbergh

Brian Mulroney, myself, [and] Rajiv Gandhi; I think that was the real core [of the Commonwealth ]. That was the engine room, I reckon.

— Bob Hawke

I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third…

— Seth Godin

As American productivity, once the exuberant engine of national wealth, has dipped to an embarrassingly uncompetitive low, Americans have shaken their heads: the country's…

— Lance Morrow