There is your audience. There is the language. There are the words that they use. — Eugene Schwartz Audience Copy Share Image
Breakthrough Advertising is not about building better mousetraps. It is, however, about building larger mice - and then building a terrifying fear… — Eugene Schwartz Advertising Copy Share Image
The greatest mistake marketers make is trying to create demand. — Eugene Schwartz Demand Copy Share Image
No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise. — Eugene Schwartz Emotion Copy Share Image
The arts not only imbue our sense of sight, balance, movement, touch and hearing, they also lift our logical minds - the… — Eugene Schwartz Art Copy Share Image
Copy is not written. If anyone tells you ‘you write copy’, sneer at them. Copy is not written. Copy is assembled. You… — Eugene Schwartz Block Copy Share Image
This is the copywriters task: not to create mass desire — but to channel and direct it. — Eugene Schwartz Desire Copy Share Image
