Becoming Quote by Donald A. Norman

We are sliding into a time of simplification where the practical design of everyday things will be an important demand to consider

— Kay Bojesen

Design is not the act of amazing an audience with the novelty of forms or materials; it is the originality that repeatedly extracts astounding…

— Kenya Hara

Design has become the cover for unnecessary consumption.

— Peter Saville

Whatever is done by design is always overdone.

— Charlotte Lennox

A product which is unceremoniously wasted to landfill at end of life surely can't be considered good design!

— Neil Tierney

Design is too important to be left to designers.

— Raymond Loewy

Controlling the design of an everyday object is very satisfying.

— David Linley

Thinking about design is hard, but not thinking about it can be disastrous.

— Ralph Caplan

Design isn't risky - change is. Good design mitigates that risk.

— Jeffrey Veen

If you have to design something, choose things that we need as opposed to frivolous things that we might just want for a month…

— Saul Griffith

I really don't over-theorize about design. I'd rather feel it than talk it to death. A lot happens as you unroll the design.

— Colleen Atwood

All designed tools and objects are sort of extensions of human abilities, and they do tend to make life richer for us. But, an…

— Victor Papanek