Demand Quote by Kay Bojesen

The design of everyday things is in great danger of becoming the design of superfluous, overloaded, unnecessary things.

— Donald A. Norman

If you have to design something, choose things that we need as opposed to frivolous things that we might just want for a month…

— Saul Griffith

It would be very interesting to design objects for everyday life, something where the ideas that are expressed can be launched into society.

— Zaha Hadid

We want to build technology that everybody loves using, and that affects everyone. We want to create beautiful, intuitive services and technologies that are…

— Larry Page

Controlling the design of an everyday object is very satisfying.

— David Linley

Design is not the act of amazing an audience with the novelty of forms or materials; it is the originality that repeatedly extracts astounding…

— Kenya Hara

Very often design is the most immediate way of defining what products become in people's minds.

— Jonathan Ive

All designed tools and objects are sort of extensions of human abilities, and they do tend to make life richer for us. But, an…

— Victor Papanek

Design is... above all an effort to improve reality... I always try to begin with considerations of its function... I ask myself, who needs…

— Gianfranco Frattini

What we need of equipment is this: let it possess as good a structure as the real-life content that surrounds us. We need more…

— Berenice Abbott

Design helps shape our everyday interactions through products, furniture, objects, or experiences.

— Joe Gebbia

Today's complexities demand greater simplicity.

— L. Tom Perry