Finals Quote by Donald A. Norman

When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between…

— Maurice Saatchi

If you think of the product as a service, then the separate parts make no sense - the point of a product is to…

— Donald A. Norman

A product is not a product unless it sells. Otherwise it is merely a museum piece.

— Theodore Levitt

Once you start thinking about where your products come from and what they 'do,' that's going to be an inherent part of your choice…

— Ellen Gustafson

“Harvard economist Theodore Levitt was the first authority to write about what he called the total product.2 A total product has four dimensions that…

— Brian de Haaff

The notion that you would initiate a new product without preparing the way by persuasion and advertising and salesmanship is fantastic. It's an integral…

— John Kenneth Galbraith

You have to live with your product, you have to know it through and through, you have to look at it, understand it, love…

— William Bernbach

In reference to right answers - Knowing is a process, not a product.

— Jerome Bruner

There is some confusion because we only recently began our marketing. We're in an era were people need to think about business processes and…

— Carly Fiorina

Products are a way to connect with - or disconnect from - who you are.

— Emily Weiss

We are focused on features, not products. We eliminated future products that would have made the complexity problem worse. We don't want to have…

— Sergey Brin

“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.”

— Harry Beckwith