Business Quote by Dennis Muilenburg
“It's very important that we all have a common understanding of our purpose as a business - what we aspire to - and a strategy for achieving it.”
About This Quote
A shared purpose and clear strategy align a business toward common goals and success.
In simple terms: Common purpose and strategy unite a business.
Key Takeaway
Define purpose, set strategy.
Themes
leadership
strategy
purpose
Mood
focused
inspirational
Type
leadership
philosophical
When to use this quote
- corporate meetings
- team building
- strategic planning
Key Concepts
organizational alignment
vision setting
Questions to Reflect On
- What is your business’s core purpose?
- How do you communicate strategy?
A Different Perspective
Without shared purpose, teams drift apart.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)
