Important Quote by David Zucker

One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to…

— Roy H. Williams

I think, by this point, almost everything on YouTube has some ad or another.

— Tim Wu

We were the first people to do advertising on the Web. I actually saw in 1993 that the ad could be the content, the destination.

— Tim O'Reilly

It's like this: The time between having an idea and its public launch is measured in days not months, weeks not years.

— Tim Bray

Plan the sale when you plan the ad

— Leo Burnett

The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it's an ad.

— Anonymous

The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it…

— Morris Hite

The ad in the paper said 'Big Sale. Last Week.' Why advertise? I already missed it. They're just rubbing it in.

— Yakov Smirnoff

I regard a great ad as the most beautiful thing in the world.

— Leo Burnett

The party currently is about fund-raising and occasionally blasting out ads.

— Wes Boyd

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

— Claude C. Hopkins

When you think about advertisements, it makes sense that they want to hold and retain our attention.

— Allen Klein