Bits Quote by David Rockwell

Technology should be used to create unforgettable experiences that enhance our natural and built environments, transforming them in newly meaningful ways.

— David Rockwell

Every project is an opportunity to learn, to figure out problems and challenges, to invent and reinvent.

— David Rockwell

I don't think of myself as a brand. Branding to me feels like a position or identity that's frozen in time. I'm more interested…

— David Rockwell

The design of a restaurant should embrace the identity of the chef, the nature of the cuisine, and the context of the restaurant itself.

— David Rockwell

My work is strongly rooted in place and memory, in personal, formative experiences that took shape within very different environments.

— David Rockwell

Good restaurant design is about achieving equilibrium between the food, service, and design - in effect, telling a complete story.

— David Rockwell

But what makes my job so great is there's no one answer that's right for every restaurant.

— David Rockwell

In our highly mediated, technologically driven world, we're all looking for meaningful ways to connect. This has constantly inspired me to create environments full…

— David Rockwell

You have to think of a restaurant as a series of impressions. But what makes my job so great is there's no one answer…

— David Rockwell

Briefs need limitations and invitations

— David Rockwell

I like entertainment and think mastery is good, though I don't feel like a master. If a theme means having a story that's legible,…

— David Rockwell

Portable designs have the power to transform unused public spaces into dynamic environments that build and invite communal experiences.

— David Rockwell