Business Quote by David Remnick
“The only reason to be in business is to be great.”
About This Quote
Source Article: The New Yorker, “The Business of Greatness”, 2012
Business purpose is excellence, not merely profit or survival.
In simple terms: Business should aim for greatness.
Key Takeaway
Strive for excellence in every venture.
Themes
excellence
purpose
business ethics
Mood
ambitious
reflective
Type
philosophical
motivational
When to use this quote
- startup culture
- corporate strategy
- brand building
Key Concepts
leadership
quality
vision
Questions to Reflect On
- What does “great” mean to you?
- How can you benchmark greatness?
A Different Perspective
Greatness can be subjective and hard to define.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)