““2. Your sales people should understand what their expected levels of performance are. “We know you are developing and executing great deal strategies when you are doing these types of things….” “You must keep a healthy funnel/pipeline. Healthy funnels have high integrity, should have this volume and should have this flow/velocity…” For example, if they don’t know the sales process, if they don’t know they are expected to use the sales process, then they won’t have any idea what they are doing right or wrong.””