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Animal Quote by Daniel Kahneman

“We have associations to things. We have, you know, we have associations to tables and to - and to dogs and to cats and to Harvard professors, and that's the way the mind works. It's an association machine.” quote by Daniel Kahneman
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“We have associations to things. We have, you know, we have associations to tables and to - and to dogs and to cats and to Harvard professors, and that's the way the mind works. It's an association machine.”

Daniel Kahneman

About This Quote

Source Interview: The New Yorker, Daniel Kahneman, 2011

The mind links ideas automatically, forming networks of associations that shape perception and decision‑making.

In simple terms: Our brains connect concepts automatically.

Key Takeaway

Recognize and question automatic links.

Themes

cognitive psychology associative thinking bias

Mood

analytical curious

Type

cognitive psychological

When to use this quote

  • marketing
  • education
  • personal decision making
  • creative brainstorming

Key Concepts

associationism network theory mental models

Questions to Reflect On

  • How do your associations influence choices?
  • What steps break unhelpful links?
A Different Perspective

Associations can reinforce stereotypes or errors.

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