Alternatives Quote by Daniel Kahneman
“Alternative descriptions of the same reality evoke different emotions and different associations.”
About This Quote
Source Book: Thinking, Fast and Slow by Daniel Kahneman, 2011
Different ways of describing reality trigger distinct emotions and mental links.
In simple terms: Descriptions affect feelings and associations.
Choose words that shape positive emotions.
Themes
Mood
Type
When to use this quote
- marketing
- education
- therapy
- communication
Key Concepts
Questions to Reflect On
- How do you decide which description to use?
- What emotions do you want to evoke?
Words can be misinterpreted.