Advertisements Quote by Daniel J. Boorstin
“We read advertisements ... to discover and enlarge our desires.”
About This Quote
Source Book: The Image: A Guide to Pseudo-Events in America, 1961
Advertising shapes desire by presenting new wants, prompting us to seek what we never imagined.
In simple terms: Ads create new wants.
Key Takeaway
Question your cravings.
Themes
media
desire
consumerism
Mood
critical
reflective
Type
analytical
observational
When to use this quote
- shopping
- career planning
- personal budgeting
Key Concepts
psychology
social influence
Questions to Reflect On
- How do ads influence your real needs?
- Can you identify a desire you adopted from advertising?
A Different Perspective
Ads may exploit vulnerabilities, leading to overconsumption.
![“[The Library of Congress] is a multimedia encyclopedia. These are the tentacles of a nation.” quote by Daniel J. Boorstin](https://sms4smile.com/quotes/img-quotes/79a/daniel-j-boorstin-3089_congress_the-library-of-congress-is-a-multimedia_186561.jpg)
![“There's a fantastic, thousand-page book by David Thomson about [David O. Selznick]. Again, it's not the best argument or the best advertisement for his story, because most people aren't going to read a thousand-page book. But I feel like the rise and fall and the work [Mayer] produced - not just…” quote by Karina Longworth](https://sms4smile.com/quotes/img-quotes/282/karina-longworth-26763_advertisements_there-s-a-fantastic-thousand-page-book-b_13508.jpg)
