Ability Quote by Daniel J. Boorstin
“In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.”
About This Quote
Source Book: The Image: A Guide to Pseudo-Events, 1981
Consumers accept confusing, jargon‑filled marketing because it signals rapid progress, even if they don’t fully understand it.
In simple terms: People like complex ads because they feel modern.
Key Takeaway
Question marketing clarity.
Themes
consumer culture
marketing
progress
communication
Mood
critical
analytical
Type
cultural
media
When to use this quote
- product launches
- tech conferences
- advertising campaigns
Key Concepts
pseudo‑events
information overload
perception
Questions to Reflect On
- Do you prefer simple or sophisticated ads?
- How does jargon affect your buying decisions?
A Different Perspective
Complexity can breed mistrust.
![“[The Library of Congress] is a multimedia encyclopedia. These are the tentacles of a nation.” quote by Daniel J. Boorstin](https://sms4smile.com/quotes/img-quotes/79a/daniel-j-boorstin-3089_congress_the-library-of-congress-is-a-multimedia_186561.jpg)
