Action Quote by Dan Rather
“Foreign news is considered an expletive. Thoughtfully written analysis is out, 'live pops' are in. 'Action Jackson' is the cry. Hire lookers, not writers. Do powder puff, not probing interviews. Stay away from controversial subjects. Kiss ass, move with the mass, and for heaven and rating's sake, don't make anybody mad- - certainly not anybody you're covering, and especially not the mayor, the governor, the senator, the president or the vice-president or anybody in a position of power. Make nice, not news.”
About This Quote
Source Speech: Media Ethics Panel, 2015
He criticizes media for prioritizing sensationalism over thoughtful analysis, urging conformity over critique.
In simple terms: Media favors hype over depth, discouraging critical reporting.
Key Takeaway
Demand deeper, honest journalism.
Themes
media
ethics
conformity
Mood
critical
cautionary
Type
journalistic
political
When to use this quote
- newsrooms
- political coverage
- public discourse
Key Concepts
sensationalism
political pressure
Questions to Reflect On
- How can journalists balance audience appeal and integrity?
- What role should audiences play in demanding quality news?
A Different Perspective
Conformity can stifle truth and accountability.
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