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Labeling Quote by Chris Voss

“Labeling has a special advantage when your counterpart is tense. Exposing negative thoughts to daylight—“It looks like you don’t want to go back to jail”—makes them seem less frightening.” quote by Chris Voss
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““Labeling has a special advantage when your counterpart is tense. Exposing negative thoughts to daylight—“It looks like you don’t want to go back to jail”—makes them seem less frightening.””

Chris Voss

About This Quote

Source Book: “Never Split the Difference,” 2016

Labeling a tense counterpart’s thoughts reduces fear by exposing them to daylight.

In simple terms: Labeling fears reduces their power.

Key Takeaway

Name emotions to diminish their grip.

Themes

negotiation psychology emotional intelligence

Mood

strategic calm

Type

business psychological

When to use this quote

  • business deals
  • personal disputes
  • mediations

Key Concepts

cognitive reframing conflict resolution

Questions to Reflect On

  • When is labeling appropriate?
  • How can you ensure labeling feels supportive?
A Different Perspective

May backfire if perceived as manipulative.

3.5 out of 5 (9 ratings)

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