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Accomplishment Quote by Charles Duhigg

“But countless studies have shown that a cue and a reward, on their own, aren't enough for a new habit to last. Only when your brain starts expecting the reward--craving the endorphins or sense of accomplishment--will it become automatic to lace up your jogging shoes each morning. The cue, in…” quote by Charles Duhigg
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“But countless studies have shown that a cue and a reward, on their own, aren't enough for a new habit to last. Only when your brain starts expecting the reward--craving the endorphins or sense of accomplishment--will it become automatic to lace up your jogging shoes each morning. The cue, in addition to triggering a routine, must also trigger a craving for the reward to come.”

Charles Duhigg

About This Quote

Source Book: The Power of Habit, 2012

Habits need a cue, routine, and a craving for reward to become automatic.

In simple terms: Craving links cue to habit.

Key Takeaway

Create a rewarding craving.

Themes

habit formation psychology motivation

Mood

motivational practical

Type

self‑help educational

When to use this quote

  • exercise routines
  • study habits
  • diet changes
  • productivity hacks

Key Concepts

behavioral loops neuroscience reward systems

Questions to Reflect On

  • What reward can you associate with a new habit?
  • How can you strengthen the cue?
A Different Perspective

Craving may be hard to generate initially.

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