Your Advertising Quotes by William Bernbach

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• Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with… — William Bernbach
• If your advertising goes unnoticed, everything else is academic! — William Bernbach
• Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own… — Roy H. Williams
• The more informative your advertising, the more persuasive it will be. — David Ogilvy
• What really decides consumers to buy or not to buy is the content of your advertising, not its form. — David Ogilvy
• It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains… — David Ogilvy
• Never stop testing, and your advertising will never stop improving. — David Ogilvy
• The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising,… — David Ogilvy
• There are no insect eggs in my food.” Mrs. White reiterated. You should use that in your advertising,” Nate suggested. — Brandon Mull
• Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down.… — Rosser Reeves
• What is your Unique Selling Proposition? What makes you different than your competitors? Wrap your advertising message around that USP and communicate… — Lynda Resnick

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