« All Brands Quotes · Al Ries's Page
Brands Quotes by Al Ries
- A brand should strive to own a word in the mind of the consumer.
- Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.
- Advertising is the way great brands get to be great brands.
More Brands Quotes
- I'm an independent. I'm a centrist. A new generation is arriving that has grown up with a multiplicity of choice in every… — John Avlon
- No, if it was up to me every record would be brand new studio material but Atlantic records asked me to put… — Sebastian Bach
- Jesus isn't a logo, I'm not promoting some company, some brand. I'm just professing my faith. — Stephen Baldwin
- Technology will definitely solve all our problems, but in the process it will create brand new ones. But that's O.K. because the… — Scott Adams
- A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. — Jeff Bezos
- Children are natural Zen masters; their world is brand new in each and every moment. — John Bradshaw
- The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at… — Richard Branson
- I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions… — Richard Branson
- Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into… — David Brenner
- Your premium brand had better be delivering something special, or it's not going to get the business. — Warren Buffett
- In 1989, SimCity introduced an entirely new brand of game play. — Nolan Bushnell
- The only thing left that shows I was a heart patient is I have a scar down the middle of my chest… — Dick Cheney