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Should Quotes by Al Ries
- A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the…
- A brand should strive to own a word in the mind of the consumer.
- Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
More Should Quotes
- As we all know, many people remain buried under tons of rubble and debris, waiting to be rescued. When we think of… — Jean-Bertrand Aristide
- I love working with the right actor, and if the right actor happens to be unknown, that should be allowed, too, I… — J. J. Abrams
- It is just that we should be grateful, not only to those with whose views we may agree, but also to those… — Aristotle
- It is clearly better that property should be private, but the use of it common; and the special business of the legislator… — Aristotle
- It's our hearts and brains that we should exercise more often. You can put on all the makeup you want, but it… — Kevyn Aucoin
- The alliance should agree... to an effective NATO role against the new threats presented by international terrorism and weapons of mass destruction. — Jose Maria Aznar
- I would not suggest the U.S. should sit down with the North Koreans bilaterally immediately after they've fired missiles - because the… — Richard Armitage
- It is all right to hold a conversation but you should let go of it now and then. — Richard Armour