« All Word Quotes · Al Ries's Page
Word Quotes by Al Ries
- The most powerful concept in marketing is owning a word in the prospects mind.
- A brand should strive to own a word in the mind of the consumer.
- Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.
More Word Quotes
- The thing is, acoustic could be like a four-letter word to a lot of kids. — Billie Joe Armstrong
- In the holy city of Mecca, violence of any kind was forbidden. From the moment they left home, pilgrims were not permitted… — Karen Armstrong
- When we speak the word 'life,' it must be understood we are not referring to life as we know it from its… — Antonin Artaud
- I prefer the word 'homemaker' because 'housewife' always implies that there may be a wife someplace else. — Bella Abzug
- A word after a word after a word is power. — Margaret Atwood
- If I waited for perfection... I would never write a word. — Margaret Atwood
- I think an artist, in my definition of that word, would not be someone who takes sides with the emperor against his… — Chinua Achebe
- India of the ages is not dead nor has she spoken her last creative word; she lives and has still something to… — Sri Aurobindo