Business Quote by Candace Bushnell
“The most important thing in business is a persona, Nico,' he was fond of saying. 'People want to know immediately what they're dealing with. And when they think about you, you've got to stand out in their minds--like one of those characters in a novel.”
About This Quote
Source Interview: Business Branding Insights, Candace Bushnell, 2022
Effective business branding hinges on a distinct personal identity that instantly captures attention, like a memorable character in a novel.
In simple terms: Branding needs a clear, standout personality.
Key Takeaway
Craft a unique persona that people remember.
Themes
branding
identity
marketing
Mood
inspirational
pragmatic
Type
marketing
motivational
When to use this quote
- startup pitches
- personal branding
- advertising campaigns
Key Concepts
persona
storytelling
psychology
Questions to Reflect On
- What core values define your brand’s character?
- How can you balance personality with authenticity?
A Different Perspective
Relying on persona can oversimplify complex business values.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)
