Consumers Quote by C.K. Prahalad
““When the poor are converted into consumers, they get more than access to products and services. They acquire the dignity of attention and choices from the private sector that were previously reserved for the middle-class and rich.””
About This Quote
Source Book: The Future of Competition, 2002
Turning the poor into consumers grants them dignity, choice, and market inclusion.
In simple terms: Consumers gain dignity and choice.
Key Takeaway
Include low‑income markets in business strategy.
Themes
economics
dignity
inclusion
Mood
optimistic
analytical
Type
strategic
ethical
When to use this quote
- business
- policy
- NGO initiatives
Key Concepts
consumer rights
market expansion
social equity
Questions to Reflect On
- How can businesses balance profit and dignity?
- What policies support inclusive consumption?
A Different Perspective
Market inclusion may face profit margin challenges.
