““People are cast in the underclass because they are seen as totally useless; as a nuisance pure and simple, something the rest of us could do nicely without. In a society of consumers - a world that evaluates anyone and anything by their commodity value - they are people with no market value; they are the uncommoditised men and women, and their failure to obtain the status of proper commodity coincides with (indeed, stems from) their failure to engage in a fully fledged consumer activity. They are failed consumers, walking symbols of the disasters awaiting fallen consumers, and of the ultimate destiny of anyone failing to acquit herself or himself in the consumer’s duties. All in all, they are the ‘end is nigh’ or the ‘memento mori’ sandwich men walking the streets to alert or frighten the bona fide consumers.””
![“[..] the innate tendency of a society of consumers to instil in their members a willingness to accord other people the same - and no more - respect as they are trained to feel and to show to consumer goods, the objects designed and destined for instantaneous, and possibly untroubled satisfaction…” quote by Zygmunt Bauman](https://sms4smile.com/quotes/img-quotes/add/zygmunt-bauman-1861_community_the-innate-tendency-of-a-society-of-cons_3183996.jpg)
